Meghan Markle has impressed fans with her personal touch and strong customer service after her lifestyle brand As Ever faced backlash over product availability.
The brand’s newly launched apricot spread quickly sold out after its June release. However, some customers were left disappointed when their orders couldn’t be fulfilled due to unexpectedly high demand.
Rather than offering silence or vague excuses, Meghan reportedly took swift action. Customers received an apology email explaining the situation, promising full refunds and something more — a free jar of the spread once it’s restocked.
“Due to high demand, we are unable to fulfil your order of the apricot spread at this time. We are refunding the purchase of this item by the end of this week,” read the message, according to New Idea Magazine.
“In addition to the refund, we want you to know that when the apricot spread is back in stock, you will be the first to receive it, free of charge.”
The proactive gesture has been met with appreciation online. One Reddit user wrote:
“This happened to me with the honey during the first drop. While I would have loved to have had the honey, I was so impressed with the customer service... then they sent me the honey this time free of charge.”
Despite the praise, not everyone is convinced. On GB News, a guest speculated about the limited inventory, saying, “Nobody really knows why they sell out... Maybe she’s buying them all. Is she calling her mum and getting her mum to buy them en masse?”
Such comments have sparked debate over whether the sell-outs are due to genuine demand or a calculated marketing tactic. Still, Meghan’s decision to personally address customer disappointment is earning her fans — and may help shape As Ever as a brand that values trust over hype.
In an industry often criticized for prioritizing image over integrity, Meghan's thoughtful response is proving that good customer care never goes out of style.
